Services
Turn Your Squeak Into A Roar.
What I Do
I work with a strong network of like-minded partners to develop winning, low cost promotional plans. Together we help clients build great websites or fine-tune existing ones that attract customers and drive business. We’re experts in promotion, so our clients can focus on their business while we focus on bringing them new customers.
No matter what kind of business you’re in, the internet has fundamentally changed the marketing game. Traditional advertising is losing its influence on consumers as more and more decisions are made online. The internet and the new media environment allow for your business, brand, or service to engage with customers like never before; creating incredible marketing opportunities capable of targeting both new and existing business. To make an impact and stand out from the competition it’s important to take full advantage of the open and conversational nature of Web 2.0 and social media marketing.
What We Offer
Online Positioning Services
WEBSITE DEVELOPMENT – The foundation of your online presence; the home-base of your business; your website should expand your horizons and build your brand. It’s the outlet that allows you to market locally, nationally and internationally. An effective and vital website will attract new customers and increase sales; a website is worthless if it doesn’t generate new business. We design websites that work to promote and build your business, whether it is a bricks and mortar establishment or internet based. Whatever levels of functionality you need, we will strategize with you, and design and develop your website to enhance your success.
SOCIAL MEDIA MARKETING – I will build & support a strategic marketing online presence for your business, brand, or service. This is done by creating accounts on all major social networking sites and populating the profiles with information you want your customers to know. Using our tested methods of network building we will build the ‘friend’ base on each site; effectively building larger and larger mailing lists. Working with you I’ll develop talking points that will enhance your reputation and drive business to your website.
SEARCH ENGINE OPTIMIZATION (SEO) - Search engines have a complex formula to determine which websites come up for particular search terms. SEO is the process of developing a website which is found when people search for a related term. It’s a competitive process but can make or break a site’s ability to attract customers and market effectively.
EMAIL NEWSLETTERS – Email Newsletters are a very effective tool for marketing to customers. We identify the subjects most likely to interest your potential client base and expertly craft informative, beautifully designed content which is sent on a regular basis to enhance your company’s image and encourage more sales. We also use advanced techniques to avoid ending up in spam or junk folders.
VIRAL MARKETING – Something online goes “viral” when it is so extraordinary or provocative that everyone who sees it feels compelled to pass it along. There is logic behind content that goes viral, it is a delicate formula that, when executed properly, is highly effective and relatively low-cost given its high visibility.
NEW MEDIA ADVERTISEMENTS & PROMOTION – Just like a magazine or newspaper, websites have ad space. We will target websites that appeal to your clients for concentrated, high-yield, high-value, online advertisements.
Design Oriented Services
GRAPHIC DESIGN – The face of your business. Your use of type and design, your logo and your web site influence your clients and Create a unique identity that makes you and your product or service memorable.
LOGO DEVELOPMENT – A logo is the face and memory icon of your business. It is a first impression and a lasting image that will represent your business in the minds of consumers.
Value-Added Processes
CUSTOMER RETENTION STRATEGIES – Retaining customers and creating loyalty begins with the very first contact and should continue with special offers, discount cards or preferential treatment. A simple “thank you” message can go a long way in cultivating a devoted client base. Most companies rely on repeat business and loyal customers to spread positive reviews by word of mouth, which is the highest value promotion available. We come up with creative and innovative techniques to ensure that your clients always feel appreciated.
STRATEGIC PLANNING – Your marketing efforts should be organized, scheduled and intentional. With all the ways in which people are connected to information it is critically important that a business or service carefully defines its direction and creates a promotional plan. Let me be your expert in this integral part of that process.
