Strategic Online Marketing
SEARCH ENGINE OPTIMIZATION (SEO) - Search engines have a complex formula to determine which websites come up for particular search terms. SEO is the process of developing a website which is found when people search for a related term.It’s a competitive process but can make or break a site’s ability to attract customers and market effectively.
- Initial Website Analysis – The fundamental basis of SEO is centred on words and structure. Search engines extract and store words that they read from websites (in the forefront and background of the page) as well as words that are off-site then use this information as key ingredient for classifying, indexing and ranking the website. We look over your website and make sure it is SEO friendly, ensuring there is clean coding and performing error correction. We look at content and keyword placement as required for optimal indexation. We also perform correction and/or implementation of all titles, meta tags, headers, etc.
- Keyword Research – The fundamental objective of an effective SEO strategy is to rank a website at the top of the search engine results page for relevant keywords directly associated with your business. There is no business value in being #1 on Google for search terms or phrases that nobody uses. Similarly, there is very little business value in being #1 for common search terms that are not likely to convert visitors into customers. We consult with you about where to start on keyword research, then compile a document with data on each keyword: frequency, similar searches, statistics, etc..
- Search Competitive Analysis – We begin with a detailed overall analysis of your website as well as assessing your competition on the major search engines. We use the keyword research data and competitive analysis we create for each keyword and design a customized strategy to specifically enhance your position. We drill down and discover how much work it is to rank for particular targeted keywords and then develop an optimized keyword list to begin targeting.
- Offsite SEO – An important component of SEO is the strength of links associated with the website, specifically links and/or text that originates from other relevant and legitimate websites and which point to the client’s website. These links are discovered, qualified, and quantified by Google robots and are effectively used as a key metric in the overall indexation and rank of the website. Linking campaigns are implemented immediately following the completion of the SEO On-Site services using the methods such as establishing profile links, establishing links in business directories, writing articles, private link exchanges, and much much more.
SOCIAL MEDIA MARKETING – I will build & support a strategic marketing online presence for your business, brand, or service. This is done by creating accounts on all major social networking sites and populating the profiles with information you want your customers to know. Using our tested methods of network building we will build the ‘friend’ base on each site; effectively building larger and larger mailing lists. Working with you I’ll develop talking points that will enhance your reputation and drive business to your website.
VIRAL MARKETING – Something online goes “viral” when it is so extraordinary or provocative that everyone who sees it feels compelled to pass it along. There is logic behind content that goes viral, it is a delicate formula that, when executed properly, is highly effective and relatively low-cost given its high visibility.
NEW MEDIA ADVERTISEMENTS & PROMOTION – Just like a magazine or newspaper, websites have ad space. We will target websites that appeal to your clients for concentrated, high-yield, high-value, online advertisements.
