I had the pleasure of attending the Mesh Marketing conference here in Toronto this past week. It was organized by the founders of Freshbooks and assortment of consultants and writers. Aside from the plethora of standard “you need to be engaged in Social media” and “content is king” sessions, there were some interesting speakers from which I...

As part of my ongoing series featuring fiery entrepreneurs, today I finally have chance to showcase in detail the great Anthony Green of Take Care of Biz, a business blog for aspiring entrepreneurs. Anthony has been appearing quite frequently here as of late because well, he’s fine gent and a good friend. Is there a company that this many hasn’t run?...

Search engine optimization. Most people get it, few people understand it. Business know they need it, few businesses actually invest in it. So what makes SEO such a mythical and often misunderstood online marketing method? Well for starters, any acronym on the web is going to intimidate anyone except those who are tech-savvy web terms, and/or geeks. Look at RSS...

The other day I was listening to a podcast from one of my favorite bloggers Pat Flynn. In this episode he came up with a list of 5 questions one should ask themselves to improve their online business, blog or website. I couldn’t help compare the topic to theme of online positioning, which I write about here on this blog. The importance of first impressions,...

Online positioning is all about building a unified and cohesive online presence across a diverse landscape of digital media channels for a clear and distinctive representation of your business, product, service or brand. Online Positioning is making your message heard. It’s taking bullhorn and screaming at the top of your lungs, except doing it through community,...

Hard to believe a week has passed since my last post – I actually meant to post Part 3 of my series about What A Business Website Should Do much sooner. Nonetheless this timeless information (at least in the internet age) can be applied over a long period of time to deliver results to your businesses website. Once again Alec Hess from Full Voice Media takes us...